It is always fascinating to see how food is marketed. Sometimes food marketing campaigns are boring and a complete flop, but sometimes they are brilliant and humorous. If you were wondering about some of the best campaigns in this decade, here are the best food campaigns of the 2010s.
Many people consider the Slurpee to be one of the best things to get if you’re in a 7-Eleven. The Slurpee is iconic and the flavours are plentiful and delicious. Because of the popularity of the Slurpee, the marketing campaign 7-Eleven centered around it was a stroke of genius. Namely, they organized a “Bring Your Own Cup Day”, in which you could bring your container, and they would fill it up with the Slurpee of your choice. The campaign was huge, with people bringing buckets, Ziploc bags, Starbucks cups, etc.
Fresh pasta has always been a loved dish. And one of the most popular pasta brands produced by the Rana company, lead by Gian Luca Rana and his father Giovanni Rana, offers superior taste and an original recipe. In the awesome marketing campaign they envisioned, Giovanni Rana aimed to introduce his magnificent ravioli and tortellini. But he did it in an innovative way – one person at a time. In this campaign, people had the chance to dine with Mr. Gianluca Rana himself. And not only that, the dinner would be located in Verona, Italy!
Advent calendars are a popular item with many people, and Kit-Kat decided to take advantage of that by making a huge Kit-Kat bar and using the catchphrase “24 breaks before Christmas”. The campaign was a huge success, with people buying the calendars for themselves, for their kids, and as presents for their loved ones.
Shreddies came out with this amazing but simple campaign and it boosted their sales significantly. Namely, they decided to rebrand the square Shreddies to diamond shapes. Of course, the shape stayed completely the same, but the funny campaign swept customers off their feet with its playfulness.